How esports are exploding in China
This is esports – competitive professional video gaming. China, with its education-driven culture, might seem like the last place where professional gaming could blow up, but it absolutely has and the big money’s already starting to flow in. Case in point: just a couple of months ago, Google led a $120 million round in Chushou, an esports live streaming service. Around the same time, ASUS poured $16 million into a new esports venture of its own. Alibaba, too, has committed to investing over $150 million in Chinese esports.
What are they seeing? A multifaceted market with the potential for a variety of revenue streams, growing and changing so quickly that it’s difficult to even measure its value. Estimates of the value of China’s current esports market range from just a few hundred million dollars to well over a billion. How to play online slot game and win? Scrolled throgh all the games before really starting to play any of them, finding out almost all the live dealer casino games are different in styles of play. I would like to play the most trending on & off-line gambling & fun and i found a website named Casinoslots. It really depends on how you count it. There’s the money that’s generated from selling tournament tickets and sponsorships, of course.
And there’s ad revenue from event streams. There are team sponsorships and the cash from things like jersey sales. And there are in-game sales of esports-related items, like team-branded skins and in-game event tickets. But it goes way deeper than that. Many Chinese pro gamers also stream practice games in their free time, making money through everything from ad impressions to digital gifting to branded snack sales yes, fans will even buy cookies and crackers from their favorite players.
And there’s the revenue generated by internet cafes, which have experienced a bit of a resurgence as gamers seek a collective experience for their esports fix. All of these tournaments and streams also work as advertising for the games themselves, helping drive massive profits as recreational gamers log in and spend money in the same games they watch competitively. League Of Legends, for example, is a Tencent-owned game that generated over $2 billion in revenue in 2017, much of it from China where the game is immensely popular. China’s enthusiasm for the game is continually stoked by the highly popular professional League of Legends scene.
At its peak, more than 100 million people were watching last year’s World Championship Chinese feed simultaneously. The value of that kind of exposure is tough to calculate. But it’s not just PC games like LOL – China’s also on the bleeding edge of the emerging competitive mobile gaming scene. Honor of Kings, a LOL-inspired mobile game from Tencent, has tens of millions of daily players in China.
It has an emerging professional scene in the increasingly-popular King Pro League, and its top players are already attracting hundreds of thousands of viewers whenever they stream. Indeed, it’s mobile esports where companies seem to be expecting the biggest growth. Google’s recent investment, for example, was into a platform that specializes in mobile esports streaming. So how can you break into China’s growing mobile esports scene?
As a game developer, it’s tough, because esports games need to attract large player bases quickly to remain viable. Tencent in particular is powerfully entrenched and has hundreds of millions of existing players to call upon, so it’s tough to beat them at their own game. Outside investors like Google and Alibaba have thus far shown more interest in investing in platforms and infrastructure like streaming websites rather than trying to take on Tencent directly with a competing title. And there’s still plenty of room for growth. Both PC and mobile esports in China are projected to keep growing through at least 2022, and with hundreds of millions of potential Chinese gamers and esports fans not even online yet, there’s still time to get in on China’s esports dream.